Democratizing Project Management Software

Freelancers and small businesses deserve enterprise level software, without enterprise level pricing. Setter is an all-in-one solution for project management.

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The Challenge

Project management software can be expensive for entrepreneurs, often featuring per-seat pricing, upload limits, restrictions on checklists, and a lack of calendar functionalities. These issues can create obstacles for small business owners.

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Setter is designed specifically for businesses and projects in a landscape where more individuals are embracing self-employment and juggling multiple side hustles. Setter wants to empower users by providing an exceptional software experience with fair and straightforward pricing, ensuring that entrepreneurs can manage their projects effectively without the burden of excessive costs.


The Approach

Freelancers and small business entrepreneurs require a platform without per-seat pricing. Every penny counts for small businesses, making per-seat pricing models unsuitable for their needs. A platform tailored for these users should offer a simple pricing model without upgrades or extra subscriptions to access its tools.

This approach aligns costs directly with value, allowing businesses to scale operations and innovate without being hindered by software expenses. By avoiding per-seat pricing, which is more appropriate for enterprise-level companies, Setter enables small businesses to maximize their software investment.

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The Solution