Refining Partner-Localization Through UX Design

After being acquired, Tire Pros required a robust web presence that reflected their updated branding and effectively served both their local and national markets.

The Challenge

Tire Pros faced several significant challenges in their e-commerce redesign project:

• Dual User Flow Design: Engineered and implemented two distinct user journeys, meticulously crafted to address the unique objectives and requirements of both local Tire Pros dealers and national distribution partners. This involved careful consideration of each group's specific needs, ensuring a seamless experience for both local and national users while maintaining brand consistency
• Advanced Tire-Finder Widget: Researched, conceptualized, and designed an intuitive tire selection tool, empowering customers to effortlessly identify and select the optimal tires for their specific vehicle make and model. This widget incorporated complex fitment data and user-friendly interfaces to simplify the often overwhelming process of tire selection.
• Streamlined Checkout and Dealer Selection: Revolutionized the user experience by optimizing the checkout process and refining the dealer selection interface. This involved simplifying the steps required to complete a purchase and enhancing the mechanism for customers to choose between local and national dealers, resulting in improved conversion rates and enhanced customer satisfaction.
• Mobile Responsiveness: Ensured the redesigned platform was fully responsive and optimized for mobile devices, recognizing the increasing trend of users shopping for tires on smartphones and tablets.

The Approach

To produce high-quality, production-ready designs for Tire Pros, we implemented a comprehensive approach:

1. Collaborated closely with Marketing and Content teams to ensure consistent branding and compelling copy across the platform
2. Conducted in-depth interviews with local dealers to gain insights into their current workflows and identify opportunities for digital optimization, enhancing their operational efficiency
3. Engaged in an iterative design process, refining multiple versions based on detailed feedback from the UX Manager, ensuring alignment with user needs and business objectives